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Publication Information
SeriesBYU Instructional Psychology and Technology Department
LicenseCC BY-NC
Year2020
LanguageEnglish

Designing Surveys for Evaluations and Research

Abstract

The concept of conducting survey research is deceptively simple. However, it is easy to create a flawed survey. Without careful attention to overall survey design and the creation of the survey items, the study will likely produce invalid results. Conducting high-quality survey research will depend on asking the right questions, in the right way, to the right people. This text is designed to guide novice researchers through the process of creating surveys for the purpose of conducting research.

Table of Contents

The concept of conducting survey research is deceptively simple. However, it is easy to create a flawed survey. Without careful attention to overall survey design and the creation of the survey items, the study will likely produce invalid results. Conducting high-quality survey research will depend on asking the right questions, in the right way, to the right people. This text is designed to guide novice researchers through the process of creating surveys for the purpose of conducting research.

BYU Open Learning Network

BYU Open Learning Network

CC BY-NC: This work is released under a CC BY-NC license, which means that you are free to do with it as you please as long as you (1) properly attribute it and (2) do not use it for commercial gain.

The publisher BYU Open Learning Network does not have a physical location, but its primary support staff operate out of Provo, UT, USA.

The publisher BYU Open Learning Network makes no copyright claim to any information in this publication and makes no claim as to the veracity of content. All content remains exclusively the intellectual property of its authors. Inquiries regarding use of content should be directed to the authors themselves.

URL: https://open.byu.edu/designing_surveys

(2020). Designing Surveys for Evaluations and Research. BYU Open Learning Network. https://open.byu.edu/designing_surveys
Randall S. Davies

Brigham Young University

Dr. Randall S. Davies is an associate professor of Instructional Psychology & Technology at Brigham Young University (BYU), where he teaches courses in educational inquiry, measurement, and evaluation. He previously worked at Indiana University South Bend as an Assistant Professor of Educational Research and at IU Bloomington in the Center for Evaluation and Education Policy. He received his Ph.D. in Instructional Psychology & Technology from BYU as well as a B.Ed. in secondary education and a B.Sc. in mathematics & computing science from the University of Alberta.

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